Breaking into the virtual assistant (VA) industry can feel both exciting and daunting, especially when you’re just getting started. One of the biggest hurdles is landing your first client. But don’t worry—with a few targeted strategies and some persistence, you can land that first gig and start building a thriving VA business. In this post, we’ll go over actionable steps to help you attract your first client as a new virtual assistant.
If you're looking for personalised guidance to kickstart your VA journey, I’m here to help! At Lisa Fawcett VA Services, I offer support and consultation services to help you get started. From building your portfolio to finding your niche, I’ll walk you through the process step-by-step. Contact me at hello@vaninjas.co.uk to learn more.
1. Define Your Services and Niche
Before you start searching for clients, you need to know what you offer. Virtual assistants can provide a wide range of services—from administrative tasks and social media management to content writing and customer support. However, when you're just starting out, it helps to focus on a niche that aligns with your skills and passions.
Action step:
Make a list of tasks you enjoy and are skilled at.
Research which of these tasks are in demand and can be offered remotely.
Once you’ve defined your niche, you’ll know exactly which clients you want to target.
If you're unsure how to find the right niche or need help narrowing down your skills, I can provide you with tips and strategies to get focused. Feel free to reach out to hello@vaninjas.co.uk
2. Create a Portfolio (Even Without Experience)
One of the first things potential clients will ask for is proof of your skills. Don’t worry if you don’t have paid experience yet—you can still create a compelling portfolio. Showcase the skills and services you’re offering by creating mock projects or doing work for friends or family.
Action step:
Build a portfolio website or a simple PDF that includes samples of your work.
Include case studies of any unpaid projects, demonstrating how your work can solve problems for clients.
Need help designing a professional portfolio? I can assist with creating a standout portfolio that reflects your strengths. Get in touch at hello@vaninjas.co.uk
3. Leverage Your Existing Network
You may already know someone who needs a virtual assistant—you just haven’t asked yet! Reach out to your personal and professional network to let people know that you’re available for hire. People are more likely to work with someone they already know and trust, so this is a great way to find your first client.
Action step:
Send a friendly message to people in your network (old colleagues, friends, or local business owners), briefly explaining what services you offer and how you can help them.
Be sure to personalise your outreach so it doesn’t feel like a mass email.
Not sure how to approach your network or craft the perfect message? I can help you create personalised outreach emails or posts. Let's connect at hello@vaninjas.co.uk
4. Join VA and Business Networking Groups
Virtual assistant groups, online forums, and business networking events can be a goldmine for client opportunities. Many businesses post job openings in these groups, and it's a chance for you to learn from experienced VAs who have been in your shoes. Facebook and LinkedIn both have active groups for virtual assistants and entrepreneurs looking for VAs.
Action step:
Join virtual assistant and business networking groups on Facebook, LinkedIn, and other platforms.
Be active—participate in discussions, offer advice, and introduce yourself as a VA.
Respond to posts or job listings that match your skills.
Need help finding the right groups or figuring out how to pitch yourself in online forums? I offer guidance on networking and community engagement strategies. Drop me a message at hello@vaninjas.co.uk
5. Offer an Introductory Discount or Free Trial
When you're just starting out, consider offering an introductory discount or even a free trial to secure your first client. While working for free or at a lower rate isn't sustainable long-term, it can help you build relationships, gather testimonials, and gain valuable experience.
Action step:
Promote a “first month discount” for new clients or offer a free consultation to show the value you can bring.
Make it clear that this is a limited-time offer to create urgency.
I can help you structure your introductory offers and make sure they position you as a valuable asset to potential clients. Let’s discuss your strategy—contact me at hello@vaninjas.co.uk
6. Optimise Your LinkedIn Profile for VA Work
LinkedIn is an excellent platform to showcase your expertise and connect with potential clients. Make sure your profile highlights your virtual assistant services and includes keywords like “virtual assistant,” “remote administrative support,” and specific skills like “social media management” or “email marketing.” LinkedIn is also a great place to build authority by sharing helpful content or tips related to your niche.
Action step:
Update your LinkedIn profile to reflect your new role as a virtual assistant.
Use a professional profile photo, write a compelling headline, and include a summary that outlines the services you provide.
Connect with business owners in your target niche.
Need assistance crafting the perfect LinkedIn profile or boosting your visibility? I’m happy to help optimise your profile. Reach out to me at hello@vaninjas.co.uk
7. Create a Simple Website or Landing Page
You don’t need a fancy, expensive website to attract your first client. A simple landing page with clear information about who you are, what services you offer, and how potential clients can contact you is enough. This will make you look more professional and trustworthy.
Action step:
Use free or low-cost tools like WordPress, Wix, or Carrd to build a simple website or landing page.
Include a list of services, a brief bio, and a way for clients to contact you (email, phone number, or a contact form).
If you need help setting up your website or creating a landing page that converts, I offer website creation services tailored to virtual assistants. Let’s get started—email me at hello@vaninjas.co.uk
Final Thoughts
Attracting your first client as a new virtual assistant may take some time, but with determination and the right approach, you’ll get there. Focus on defining your services, building a strong online presence, and leveraging your existing network. Once you’ve secured that first client, word of mouth and your growing portfolio will help you continue to attract more business.
Need more guidance or support to kickstart your VA business? I’d love to help! Contact me at hello@vaninjas.co.uk, and let’s work together to get you that first client and set you on the path to success.
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